When you think of business icons launching a teach‑your‑success blueprint, you might expect a seasoned CEO or a tech magnate. But December 2025 has introduced a curveball: Kim Kardashian is now offering up her very own roadmap to success. On December 4, MasterClass debuted her course titled “The New Rules of Business: The Ten Kimmandments with Kim Kardashian.
Instead of abstract theories or buzz‑word heavy business jargon, her course promises to peel back the curtain on what she calls her “Ten Kimmandments” — the guiding rules she says shaped her rise from reality‑show fame to building million‑ and billion‑dollar brands. In a world that often treats celebrity‑born businesses as fleeting or superficial, she argues these aren’t “secrets,” but real, hard‑earned lessons grounded in ambition, choices, and grit.
What are the Kimmandments?
MasterClass and press summaries list the full set:
- You Are the Product. In today’s era of personal branding and social media clout, the lesson is clear: you — your image, your story, your identity — are the cornerstone of your brand. If you don’t treat yourself as the product, nobody else will.
- They Prove It. You Perfect It. Demand proof, learn from feedback, iterate your craft. Success isn’t a one‑time thing; it’s a continuous process of refinement.
- Define Yourself Before Others Do. Don’t let outside pressures or public perception dictate your identity. Shape your narrative before someone else does it for you.
- Don’t Follow the Feed. Be the Feed. Instead of chasing trends, become the trendsetter. Be original, bold — create the feed, don’t scroll after it.
- Turn Failure Into Strategy. Mistakes are inevitable; what matters is how you respond. Use failures as fuel to craft your next move.
- Your Customer Is Your Co‑Founder. Treat your audience, your supporters, your customers as partners. Their voice, needs and feedback help build your brand.
- Culture Sets the Time. Recognise that timing — cultural moments, social dynamics, societal context — matters. Align your moves with what resonates now.
- Know Your Worth. Then Add Tax. Recognize your value. Don’t undersell yourself; demand what you deserve.
- Empires Are Built Before Dawn. Success demands hustle — late nights, early mornings, sacrifices. Hard work behind the scenes often precedes visible triumph.
- Because I Said So. Some decisions require conviction: trust your gut, make bold calls, own your power.
Kardashian frames these not as lofty ideals, but as practical mantras — lessons drawn from decades in the public eye, from launching makeup lines to building the ultra‑successful shapewear brand Skims.
Why This Matters — and What She’s Offering
For many, Kardashian’s name conjures headlines, glamour, and pop‑culture spectacle — but this course reflects her intention to be taken seriously as a businesswoman and builder of real value. As she told a major publication, this is not some “celebrity flex,” but a distilled playbook of everything she’s learned the hard way: from missteps and controversies to breakout successes.
The course is structured into 11 lessons — an introductory session followed by one dedicated to each “Kimmandment.” Through it, she aims to show how to turn instinct into strategy, how to shape a brand that not only sells products but also stands for something, and how to remain in control while scaling your reach.
Inside the lessons, viewers reportedly get behind‑the‑scenes glimpses: the glam chair, the photo‑shoots, the hustle of business on calls between glamour and parenting. It’s a rare peek behind the curated red‑carpet façade — and a deliberate move to show that building a brand isn’t just about the spotlight, but also about the many unseen hours of work.
The Bigger Picture
Kardashian’s timing isn’t accidental. In recent years, entrepreneurship — especially influencer‑led and direct‑to‑consumer brands — has exploded globally. People want to know not just what to sell, but how to position, brand, market and sustain success. For those looking to build something meaningful in that space, a course from someone who’s already walked that path holds appeal.
And while critics may argue that her success came with privileges — fame, access, capital — what she offers with the Kimmandments is a mindset: one of self‑definition, grit, authenticity, and resilience. For her, even setbacks, controversies, or unconventional moves were opportunities — not mistakes.
Now, by laying down her rules publicly, she’s making a bold bet: that her blueprint works beyond celebrity, for anyone willing to take the hustle seriously.
